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Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution
This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so...
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Why brands that do good must also do it well
Image: Brian Gosset More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two...
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Why cause marketing is an inside job
Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to...
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Why caring is now the key to your brand’s success
No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an...
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Purposeful Storytelling Now Table Stakes For Brands
Reading Time: 1 minutesOriginally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local...
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Signposts From Big Brands: How to Rapidly Build Your Company in 2015
Reading Time: 2 minutesThe web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and...
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Chipotle Under Attack: The Rising Cost of Consumer Activism and How to Avoid it
Reading Time: 3 minutesNo brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones,...
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